At this stage good Graphic Designers, Copy Writers and Marketing Managers are critical to the success of the project.
In this scenario, agencies are ideal.
I have a background but am by not means a professional in the field.
In some projects I do end up helping with the initial kickoff concepts before engaging professional creative people, or just build a mockup. This page is a reference to the the resources I use to help get us there.
Infographics
List of free tools - http://www.templates.com/blog/online-infographic-builders/?utm_campaign=Mass+newsletter2+2012-09-17&utm_medium=email&utm_source=tinmanemail-reg%40yahoo.ca
Design Templates
http://www.templates.com/ - collection of free and paid templates.
Icons
http://www.iconfinder.com/ - search engine linking to many free icons.
Fonts
This has its own section.